Rakuten Rewards · Brand / Digital
FAQ Resource Hub
An educational sales enablement landing page that turned complex affiliate marketing concepts into an intuitive, interactive experience for prospective partners.
Challenge
Rakuten partnered with WHM to create an educational landing page that simplified affiliate marketing concepts and helped prospective partners better understand the value of Rakuten Rewards. Designed as a sales enablement resource, the experience translated complex topics into an intuitive, interactive format while maintaining consistency with Rakuten's existing website and design system.
My role
- Managed project timelines, scope, and deliverables across strategy, copywriting, design, and web development.
- Partnered with the Account Director to oversee and refine copy, ensuring the content was clear, engaging, and aligned with Rakuten's messaging.
- Coordinated client feedback and approvals across multiple rounds of creative development.
- Provided design feedback and supported the team in refining the landing page experience across desktop and mobile.
- Assisted with website implementation, helping move the approved design from Figma through development and final delivery.
Deliverables
- FAQ resource hub & sales enablement landing page
- Interactive format for complex affiliate marketing topics
- Responsive design across desktop and mobile
- Build consistent with Rakuten's existing site and design system
