Meeting Maker Campaign

Challenge

Slalom and Snowflake wanted an integrated demand generation campaign — anchored by a direct mail piece — to start conversations with prospective customers as part of the Meeting Maker pilot program. On a very compressed schedule, the team developed three full campaign directions for the first concept presentation.

My role

• Managed the project from concept through production across the direct mail piece, email, landing page, and gifting components.
• Coordinated concepting, creative development, and production management, and kept client review cycles moving on a compressed concept schedule.

Deliverables

• Campaign concept: “Move mountains”
• Direct mail piece
• Landing page
• Email
• Gifting